Preparation is key to any successful email marketing campaign. Not only do we know all of the current trends and latest email marketing tactics, but we also take the time to learn about your audience in order to build a successful strategy which can span up to 12 weeks. Our team are experienced in many genres including retail, specialist online platforms, hospitality, events, services and much more.
The design of each individual newsletter has to stand out for any campaign to be a success. Our team provide the latest in design innovation, including animated campaigns as well ensuring the user experience is easy and effective. We can also assist with copywriting if required, to ensure that there’s consistency across the brand to build trust and recognition.
There is no point having an amazing design for your email if the delivery isn’t coordinated properly. We always ensure to use the best practice for email marketing, paying close attention to subject lines and making sure all emails are mobile responsive (over 80% of emails are opened on mobile devices) with the latest in HTML and CSS coding. We also have vast experience in database management and list segmentation to ensure your subscribers receive the right content at the right time.
We break down each of your campaigns in an easy-to-understand way, allowing you to see revenue and ROI as well as all other complexities of your campaign; such as click/open rates, subscriber activity and even trend reports, before planning and implementing ideas to continually produce positive results in the future.